Melvin co-founded Soul Tree with Alok in 2009, after completing his MBA at the University of Oxford. He was born and brought up in sunny India, right in the heart of the Indian wine country, and is still adjusting to the British weather!
He moved to the US briefly for his undergraduate degree and following that, between 1995 and 2007, he headed Marketing and Sales for his family’s poultry genetics business in India, covering all of South Asia and the Middle East. In 2007 he took a sabbatical from work to complete his MBA at the University of Oxford where he met Alok and decided to leave behind the lucrative world of genetics behind to change the fortunes of the Indian wine industry – and those of the grape farmers in his home town of Nasik.
Melvin is the creative, sometimes whimsical, brains in the team.