At Soul Tree we believe that if there is one thing that defines someone or something, it is character. The character of our wine comes from the fruit that goes into it. The character of the organisation, of course, comes from its people. So, while it is fun, games, and excitement - most of of it, at least - this is one area we take very seriously.

We work on the simple principle that people will drink Soul Tree if they like the wine and the people behind it. We don't operate on a strict set of rules, but there sure are a set of principles that guide our every action. We may find the going tough at times but are, sure as heck, not going to compromise on these in a hurry.